The Summer I...
STRATeGY
creative direction
EMAIL DESIGN
copywriting
branding
video editing
Flintrock Builders launched this campaign just in time for the return of the hit show, The Summer I Turned Pretty. Geared toward younger buyers dreaming of their perfect home, the campaign flipped the show’s title into headlines like “The Summer I Turned the Key” and “The Summer I Moved for Good.” From print to digital to on-site events, every piece sold the same story: a Flintrock home is your endless summer.
Created at Group Two Advertising.
